The advent of the internet has opened up novel vistas for conducting business. As per a survey, India could have around 500 million internet surfers by 2017. This creates a fascinating opportunity for businesses to sell their products to an evergrowing population of internet users.
The internet has brought alongside it newer means of marketing. Obviously, traditional marketing or outbound marketing methodologies that use TV and radio ads, banners, hoardings and print ads in newspapers, magazines, brochures along with other marketing collateral, do not work on the web.
Inbound or online marketing, is marketing on the internet or in the digital sphere. It requires into consideration things such as page rankings browsing engine searches, advertising on search engines, banner ads on other websites, marketing on social media, etc. These marketing campaigns are highly focused and target exactly the audience a particular business really wants to serve ads to.
The necessity to market services and products on the web has given rise to a new industry – the web marketing industry. Digital marketing companies in India provide comprehensive digital marketing services for businesses. They usually employ a specialist team of domain experts in search engine optimization (SEO), search engine marketing techniques (SEM), social media marketing (SMM) and social media optimization (SMO).
A recently available survey noted that 34% of the firms surveyed had a digital online marketing strategy and 16% companies said that they use internet marketing on and off. An astounding 50% of the respondents said that they do not have a precise strategy for online marketing. These numbers claim that there are still businesses that have not been exposed to the awesome capabilities and powers of internet-based marketing.
It is imperative for Indian businesses, in particular, in this age to understand the importance of experiencing an integrated internet marketing strategy if they wish to survive in a highly frenzied and competitive market. Without the help of Digital Marketing Services, they fall short of creating a strategy and face the dangers of seeing themselves become directionless. They’ll never know their online market share, their market share will undoubtedly be gained by existing and start-up competitors and they will never have a robust online proposition.
Social media marketing companies Marketing Company in India might help businesses harness the power of a robust web-based online marketing strategy. The usage of novel platforms like the social media can be quite a game changer as more and more people are using them to engage with brands. It is an excellent spot to gain followers, build relationships them and serve them relevant and helpful content. After they become loyal brand followers, targeted ads are served in their mind to convert them into customers.
Online marketing is the present and the near future. Businesses staying away do so at their own risk. It’s worthwhile to climb on to the digital bandwagon while the time is right.